Marketing & Promotion
The multidisciplinary approach to product promotion is critical to the success of the wine, craft beer and spirits products we represent in Ontario and through the LCBO. Our selective, carefully chosen portfolio provides us with the necessary resources to grow your brands.
We’ll help you navigate the competitive Ontario market.
The market for premium products in Ontario is very competitive. Suppliers from around the world jockey for shelf space and presence in the various programs run by the LCBO.
- We have a strong reputation with the LCBO at multiple levels – one that we put to work for your wine or beer brands.
- Customers are becoming increasingly sophisticated and enthusiastic to try new products.
- Our company has the experience and reputation to help you know what you need to do to stand out.
Full Service Capabilities
A multidisciplinary approach to product promotion is critical to the success of the products we represent. Our selective, carefully chosen portfolio allows us the necessary resources to dedicate to growing your brands. We can help you with:
The sales performance of each brand, including length of time in market and percentage sell-through by the end of the third month
- Marketing and promotion of products through in-store programs
- Sales distribution and monitoring
- Packaging regulations and pricing counsel
- Retailer training on tasting and product knowledge
- Public relations activities and events
marketing & promotion strategy
Working together with the LCBO, we build a marketing & promotion strategy for your products through in-store programs, public relations and promotional events. .
Our vast experience with LCBO programs ensures how to best leverage these opportunities to augment sell-through on products. (e.g., Retail Releases, Essentials Collection, Classics Collection, Bordeaux Futures, VINTAGES Latest email bulletins, VINTAGES Events)
Thorough knowledge of available promotional offers to promote products in the LCBO is essential for brand success. TFB’s insight to these vital sales avenues is complimented by our efficiency to follow through in applying for the appropriate program (e.g., Bonus Reward Miles through AIR MILES Loyalty program, Limited Time Offers (LTO), advertisements in LCBO’s Food & Drink magazine, catalogue cover pages, etc).
Our team follows through with in-store visits to develop retail relations, maximize distribution & ensure optimal shelf placement with proper promotional information.
Also important to our in-store relations is to ensure product consultants and staff are educated on the products we represent in market. By providing tasting and educational sessions, LCBO staff have knowledge and confidence to hand sell our brands, maximizing sales opportunities.
A command of Ontario’s liquor laws and LCBO’s packaging standards –including the primary information that must appear on a bottle label (e.g., % alc./vol., country of origin, type, metric size), enabling us to provide accurate direction and assistance during the tender process.
TFB partners with the LCBO in numerous tasting events through out the year to diversify brand exposure and maximize product awareness.
In addition, TFB is able to host our own private events such as ‘Winemakers Dinners’ to engage a demographic specific to your brand.